Stalking the amphisbaena

Article Abstract:

Amphisbaena: a fabulous animal, keeper of the "Great Secret," according to a sixteenth-century Italian manuscript that belonged to Court Pierre V. Piobb. It is a symbol that occurs with some frequency in heraldic images, marks, and signs. It was known to the Greeks, and it owes its name to the belief that, having a head at both ends, it could move forward or backward with equal ease. Sometimes it is depicted with the claws of a bird and the pointed wings of a bat (Piobb 1950). According to Diel (1952), it was probably intended to express the horror and anguish associated with ambivalent situations. Like all fabulous animals, it instances the ability of the human mind to reorder aspects of the real world, according to supralogical laws, blending them into patterns expressive of man's motivating psychic forces (Cirlot 1962). (Reprinted by permission of the publisher.)

History, Journal of Consumer Research (Periodical), Animals, Mythical, Mythical animals

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Feminist thought: implications for consumer research

Article Abstract:

This article applies three distinct feminist perspectives to critique scientific objectivity and the problematics, theories, methods of data collection, and methods of data analysis in consumer research. Each feminist perspective helps heighten sensitivity to gender biases in current research and offers insights on new directions for consumer scholarship. (Reprinted by permission of the publisher.)

Feminism, Feminist psychology

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