Superfluous choices and the persistence of preference
Article Abstract:
The effect of superfluous choices on the propensity of consumers to purchase goods and services is described, based on experiments to study the trends of consumer behavior during the choice of products and services.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Dynamic pricing and consumer fairness perceptions
Article Abstract:
The usage of econometric models to analyze the perceptions of consumers, about the fairness of dynamic pricing of goods and services by traders, is described.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Spillover effects: how consumers respond to unexpected changes in price and quality
Article Abstract:
An econometric model of the effects of sudden changes in the prices and quality of consumer goods, on the purchasing preferences of consumers, is presented.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Assessing the influence of Journal of Consumer Research: a citation analysis. The role of price in multi-attribute product evaluations
- Abstracts: Competitive interference and consumer memory for advertising
- Abstracts: The effect of perceived advertising costs on brand perceptions
- Abstracts: Some effects of schematic processing on consumer expectations and disconfirmation judgments. The intensity of ethnic affiliation: a study of the sociology of Hispanic consumption
- Abstracts: Preconscious processing effects: the independence of attitude formation and conscious thought