The Effect of Ownership History on the Valuation of Objects

Article Abstract:

The valuation of an object is influenced by the ownership history of the object. For example, the object valuation increases the longer the object is in a person's possession. Additionally, the longer an object is in someone's possession, the higher its valuation to someone else. The object's attractiveness is also perceived to be greater the longer the duration of ownership.

Valuation

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Lifestyle of the Tight and Frugal: Theory and Measurement

Article Abstract:

This article focuses on the consumer trait of frugality. Analysis of six studies identified issues such as the psychometric properties of frugality and how acquisition behaviors and consumer usage are assisted by frugality.

Savings, Marketing research, Market research

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When an Ad's Influence Is beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure

Article Abstract:

This article focuses on incidental ad exposure and the level of processing which occurs during exposure.

Advertising

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