The effect of vivid attributes on the evaluation of alternatives: the role of differential attention and cognitive elaboration

Article Abstract:

The differential attention model and the cognitive elaboration model suggest vivid information has certain properties that exert greater influence on attitudinal judgements than does nonvivid information. To test these models, subjects evaluated alternatives described in terms of vivid and nonvivid attributes and elaborated on the material in high and low elaboration conditions. Our results demonstrate disproportionate influence for vivid versus nonvivid attributes included in the same description only in the high elaboration condition. Findings suggest that cognitive elaboration may be a necessary condition to produce an effect for vividness on attitudes. (Reprinted by permission of the publisher.)

Human information processing

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The formation of affective judgments: the cognitive-affective model versus the independence hypothesis

Article Abstract:

A dichotic listening task within the context of hemispheric specialization provides evidence for enhanced affective responses toward correctly recognized stimuli and toward words transmitted to the right ear and music transmitted to the left ear. These findings appear to support the cognitive-affective model over the independence hypothesis. (Reprinted by permission of the publisher.)

Consumption (Economics), Judgment, Judgment (Psychology)

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When choosing is not deciding: the effect of perceived responsibility on satisfaction

Article Abstract:

Influence of perceived responsibility in consumption on consumer satisfaction is examined.

United States, Forecasts, trends, outlooks, Science & research, Consumer Behavior, Analysis, Forecasts and trends, Market trend/market analysis, Customer satisfaction, Self-perception, Consumer behaviour, Self perception

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