The rhetoric of dread: fear, uncertainty and doubt (FUD) in information technology marketing

Article Abstract:

The use of scare tactics in the marketing of computers and computer software has been practiced for years. In the 1960s and 1970s IBM used the tactic they dubbed FUD (fear, uncertainity and doubt) against Amdahl Corp. Microsoft is currently using the same tactics against the Linux operating system.

Psychological aspects, Computer software industry, Computer industry, Software industry, Microsoft Corp., Operating systems (Software), Marketing, Operating systems, International Business Machines Corp., IBM, MSFT, Monopolistic competition, Amdahl Corp., AMH, Linux 6.0 (Operating system)

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The market logic of information

Article Abstract:

Electronic commerce may not create the perfect marketing future that many predict it will. Marketing on the internet requires standardization, which can lead to a lack of real diversity. Other problems of marketing on the internet are discussed.

Social aspects, Standardization, Electronic commerce, E-commerce, Economies of scale

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Beginners as a scarce resource

Article Abstract:

A humorous look at the problems in computer design decries the lack of people never exposed to the computer. He feels that new designs and programs should be tested on non-users to see how easy they are to learn and use.

Humor and anecdotes, Computer engineering, Computers and civilization, Computer literacy

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