The value of time spent in price-comparison shopping: survey and experimental evidence

Article Abstract:

The value that consumers place on time spent in price-comparison shopping is central to the economics of information theory and models of consumers' search behavior. Yet a few empirical studies have examined consumers' subjective value of time. Building on Gary Becker's work, this article presents two tests of a model of the subjective value of time. In an effort to explain consumers' subjective value of time while they are price-comparison shopping, the model introduces perceived enjoyment of shopping as a new explanatory variable. The findings reveal that respondents incorporate both wage rates and perceived enjoyment of price-comparison shopping into their subjective value of time. (Reprinted by permission of the publisher.)

Shopping

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Assessing the cross-national applicability of consumer behavior models: a model of attitude toward advertising in general

Article Abstract:

Examining the cross-national applicability of consumer behavior constructs and models is becoming increasingly more important. In this study, procedures for testing the cross-national applicability of models are illustrated. Specifically, the authors specify a model of attitude toward advertising in general and test its cross-national applicability with data from the United States, New Zealand, Denmark, Greece, and India. The results suggest that the relationships proposed in the model are applicable and similar in strength across the five countries. (Reprinted by permission of the publisher.)

Advertising, Public opinion, Attitudes, Attitude (Psychology)

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Time will tell: the distant appeal of promotion and imminent appeal of prevention

Article Abstract:

Consumers prefer prevention-framed products when about to make a purchase, but prefer promotion-framed products when purchasing decisions are not as immediate. They are driven more by the fear of failing purchasing goals when making immediate purchases, but are driven by the desire of achieving distant buying goals when making longer-term purchases.

United States, Science & research, Psychological aspects, Purchasing, Product selection, Report

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