Consumer culture and television home shopping programming: an examination of the sales discourse

Article Abstract:

The author evaluates television home shopping programs to examine how social class issues are used to sell products; the identification of financial limitations, anxiety of social standing, and promises of status mobility through consumption are used by home shopping programs. These findings support research on social-order maintenance theories; material consumption is used as a tool to dispel class conflict among the haves and have nots.

Statistical Data Included, Marketing, Television programs, Consumption (Economics), Consumer behavior, Shopping, Social status, Social classes, Social class, Social conflict

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Affluenza: television use and cultivation of materialism

Article Abstract:

This article is based on research of television viewers to establish a possible correlation between heavy viewing and cultivation of materialism. The author finds that cultivation theory may be to broad to apply to an understanding of materialism and commercial television, but suggests further research should use lessons from studies children and apply it to studies of adults and the role of television in cultivating materialistic values.

Psychological aspects, Television broadcasting, Influence, Materialism, Television viewers, Television propaganda

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