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Sociology and social work

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Doing what they say, saying what they mean: Self-regulatory compliance and depictions of drinking in alcohol commercials in televised sports

Article Abstract:

A content analysis examined how well alcohol advertisements from televised sporting events adhered to self-regulatory advertising guidelines. It is suggested that current self-regulation may not be an effective way to prevent alcohol advertising from appealing to people under the age of 21 and may contribute to the formation of expectancies in young people.

Author: Zwarun, Lara, Farrar, Kirstie M.
Publisher: University of South Carolina
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2005
Legal issues & crime, Government regulation (cont), Government regulation, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Advertising, Beverages, Beverage Manufacturing, Advertising Activity, Alcoholic Beverages, Legal/Government Regulation, Laws, regulations and rules, Television advertising, Control, Alcohol and youth, Juvenile drinking

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Do you see what I see? Third-person effects on public communication through self-esteem, social stigma, and product use

Article Abstract:

This study shows that people feel that advertising has more effect on other people, especially if the advertising is for a product with a negative stigma such as alcohol or cigarettes. The participant's own self-esteem or use of these products had no effect on this belief.

Author: Banning, Stephen A.
Publisher: University of South Carolina
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2001
Psychological aspects, Statistical Data Included, Research, Analysis, Advertising research, Cigarettes, Stigma (Social psychology), Self-knowledge, Theory of, Self knowledge

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Journalist aggressiveness in joint versus solo presidential press conferences

Article Abstract:

Reasons for the increasing popularity of joint presidential conferences over solo ones are provided.

Author: Banning, Stephen A., Billingsley, Susan
Publisher: University of South Carolina
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2007
Forecasts, trends, outlooks, Forecasts and trends, Presidents, Market trend/market analysis, Presidential press conferences

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Subjects list: United States, Advertising, Alcoholic beverages
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