The lost boys: online gaming all night: cool. Hour after hour downloading MP3 and porn: No problem. Thirty seconds so you can try to sell me something? Outta here. How the 18-34 male is reinventing advertising

Article Abstract:

The broadcast networks have been losing audience, as people prefer to go online, watch DVDs or play video games instead of watching Television. Marketers are experimenting with advertorial blogs, commercials that pop up in email and even human billboards running through Times Square with ad slogans pasted on their foreheads.

Cable TV Networks, Targets & Markets, Cable networks (Television), Youth market

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The end of TV as we know it

Article Abstract:

The cable giants like Comcast, Time Warner and Baby Bells like SBC and Verizon in U.S. were planning to implement Internet for television. The competition is powerful between the cable and the satellite therefore the cable companies want something that satellite cannot match.

Forecasts, trends, outlooks, Cable Television Systems, Direct Broadcast Satellite TV Providers, Cable and Other Program Distribution, Forecasts and trends, Cable television broadcasting industry, Market trend/market analysis, Comparative analysis, Direct broadcast satellite television industry, Satellite television industry, Industry forecasts, Internet television

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Lonely planet

Article Abstract:

The creation of advertisements for the virtual world Second Life is described.

Prepackaged software, Innovations, Computer software industry, Software industry, Marketing, Company marketing practices

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