Where have all the milestones gone? The decline of significant research on the process and effects of mass communication

Article Abstract:

The period between 1930 and the early 1980s may be considered as the golden age of research on mass communications process and effects as many seminal studies during the period have resulted in most of today's theories. However, no significant theoretical contributions on the subject have been made since then. This can be traced to several factors, such as the tendency of social scientists to opt for more traditional research agenda rather than for media studies. Increased workload of full-time teachers due to heavy use of part-time instructors, higher pay in applied research and the difficulties attendant to finding funding for mass communication research have also contributed to the decline.

Research, Analysis

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Media economics: research paradigms, issues, and contributions to mass communication theory

Article Abstract:

Research paradigms, issues and contributions of media economics to mass communication theory have been examined. The field of media economics research has grown rapidly with 351 articles published from 1965 to 1988 in various mass media research journals. Findings of the study show that media economics has made four major contributions to mass media literature. It is a channel for mass media to be seen as economic institutions and helps in fostering understanding in the globalization of mass media. It offers diverse alternatives to mainstream mass media and an interdisciplinary focus to contemporary mass communications research.

Economic aspects

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Rebellion and ritual in disciplinary histories of U.S. mass communication study: looking for "the reflexive turn."

Article Abstract:

Issues concerning the disciplinary histories of American communication study as rituals of disciplinary affirmation are discussed. These accounts can also be read as subtle rebellions against communication history.

History, Communications, Content analysis (Communication), Symbolism in communication, Content analysis, Symbolism

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