Wrestling with America: media, national images, and the global village

Article Abstract:

The Americanization of British culture is apparent in program formats and channel subscriptions as also through the popularity of American television programs, such as 'The Simpsons' and the World Wrestling Federation (WWF) shows. The UK is especially vulnerable to Americanization as the two states share a common language. However, the influence of American TV often serves to reinforce notions of national identity, as is evident in WWF shows where the British Bulldog in Union Jack leggings is cheered by the British audience. This has led to the modernization and globalization of culture.

United Kingdom, Evaluation, Influence, Television programs, Popular culture, Culture, Television

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Images of domesticity and motherhood in Indian television commercials: a critical study

Article Abstract:

Adertising is a way that a particular culture's dominant value system is transmitted, and messages on gender roles that adverts transmit are due to links with society as a whole. Indian women are a key target for advertisers since they watch a lot of TV and have purchasing power. Indian womanhood tends to be defined in the roles of mother and wife, with motherhood seen as women's most desired vocation. The women addressed by the adverts were predominantly Hindu, with Hindu signs of identity. This implies that Hindus are the givers of values and setters of norms for India as a whole.

India, Advertising, Criticism and interpretation, Advertising research, Ideology

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'Carlotta!': Changing Images of Hispanic-American Women in Daytime Soap Operas

Article Abstract:

The changing roles of Hispanic-American women in US television dramas during the day is analyzed. Whilst there have been some changes between 1986 and 1999, Latin-American women are still marginalized in dramas. The main programmes used to demonstrate this are 'General Hospital,' 'One life to Live,' and 'All my Children,' on ABC television.

Analysis, Soap operas, Media coverage, Hispanic American women

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