Hitting the target: building an aquatics program begins with narrowing the target market
Article Abstract:
Issues concerning improving the bottom line of an aquatics program using a business model of marketing and promoting services and products is presented. The facility should identify its target market while identifying what the facility sells and who should use the services.
Publication Name: Aquatics International
Subject: Sport, sporting goods and toys industry
ISSN: 1058-7039
Year: 2001
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10 tips: for e-mail marketing success
Article Abstract:
Tips offered in designing an e-mail marketing campaign include making business known, being brief, making return contact easy, maintaining contact and other advice.
Publication Name: Aquatics International
Subject: Sport, sporting goods and toys industry
ISSN: 1058-7039
Year: 2001
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Article Abstract:
Issues concerning direct marketing by e-mail are presented. Direct e-mail may save time and money, but requires good strategy.
Publication Name: Aquatics International
Subject: Sport, sporting goods and toys industry
ISSN: 1058-7039
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Food for thought. The building blocks: profitable retailing begins with choosing the right products. Back to school: aquatic schools provide condensed and economical training
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