Promotions draw crowds, end post-holiday blues

Article Abstract:

In addition to off-price selling, sales promotion techniques include free or reduced-cost service, skiing-update evening sessions, discounted lift tickets, private showings, and meetings with factory representatives or professional skiers. Wine and cheese tasting parties or tour and travel night promotions are excellent for bringing destination skiers back into the shop. Innovative contests, particularly those where winners are posted daily in the store, or radio broadcasts in a talk show format, have proven their worth.

Methods, Merchandising

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Take markdowns on dogs now or they'll devour your O-T-B

Article Abstract:

Overstocked merchandise should be moved without fail through in-season mark downs. Techniques for disguising post-holiday overstocks are by are restricting the number of samples on the floor, timing of markdowns, and sufficiently deep first reductions. Proper actions to convert overstocks into cash flow will give marketers a chance at this season's skier, minimize inventory carryover, and let the buyer approach the new season with flexible open-to-buys.

APPAREL AND OTHER TEXTILE PRODUCTS, Management, Retail industry, Retail trade, Equipment and supplies, Sportswear, Sport clothes

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Will U.S. Alpine medals sell skis?

Article Abstract:

The great performances of the American Alpine skiers in the Winter Olympic Games at Sarajevo (3 golds, 2 silvers, 1 bronze) is expected to benefit the ski industry by making skiing into an American sport rather than a sport of the elite. Brands used by the winners may reap a direct benefit.

Sporting and athletic goods, not elsewhere classified, Usage, Competitions, Winter Olympics

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