Dissing the 'true' fan: when tournaments cater to TV viewers and corporate sponsors, they often forget about the spectators who care enough to show up

Article Abstract:

The professional tennis community should step up its efforts to make pro tennis more 'fan'-friendly, by encouraging fans to interact with the sport's top stars. Corporate sponsors and tournament officials often relegate fans to the sidelines in search for more revenues.

Social aspects, Analysis, Professional sports, Fans (Persons)

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A fortune grows in Flushing

Article Abstract:

The new Arthur Ashe Stadium built for the US Open at Flushing Meadow, NY by the United States Tennis Assn (USTA) has provoked criticism from New York mayor Rudolph Giuliani. However, the USTA provides both revenue and rent to the city.

Economic aspects, Column, United States Open (Tennis), United States Tennis Association, 1997 AD

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Why Nike doesn't suck

Article Abstract:

Some top tennis players tend to deride Nike and the influence it supposedly wields over the sport. The company does not possess sinister powers and it should even be lauded for its steadfast support of tennis.

Management, Evaluation, Nike Inc., Athletic shoe industry, NKE

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