Flight of the Po-Do

Article Abstract:

Walgreen's daring use of a golfing pro to sell his golf balls named for his dog Peau-Doux, paid off when Bulla won on the 1941 PGA Tour. Sales of the golf balls skyrocketed. The need for rubber for World War II intervened, but sports figures today have Bulla and Walgreen to thank for popularizing endorsements.

Marketing, History, Drugstores, Walgreen Co., WAG, Competitions, Golf balls, Endorsement advertising, Walgreen, Charles R., III, Bulla, Johnny

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Tour caddies

Article Abstract:

Becoming a caddie for a professional golfer is not easy because most players are reluctant to hire outsiders. A caddie for a middle-of-the-road player earns about $24,000 per year less expenses.

Employment, Caddying

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Games people play

Article Abstract:

Novel ways to gamble while playing golf are discussed. The games described include bisque, wolf, bingle-bangle-bungle, skins amd modified Stableford.

Social aspects, Methods, Gambling, Golf

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