Designed to inform

Article Abstract:

Designer-produced annual reports are increasingly being used as a marketing tool to enhance a company's image rather than merely present financial statements. Designer-produced annual reports in the UK are expensive and time consuming, costing anywhere between 20,000 and 500,000 pounds sterling and taking up to six months to produce. Companies opting for designer annual reports should be on their guard to prevent overdoing the design and thus obliterating the presentation of financial information. Ballie Marshall Design's (Dundee, Scotland) George Headley explains the attraction of designer-produced annual reports as reflecting a company's desire to use the report as part of a series of marketing tools rather than as merely a statutory document.

Analysis, Management, Corporation reports, Company reports, Headley, George, Ballie Marshall Design

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Keeping your powder dry: 'stay cool' only half explains the rallying cry. There's also the threat

Article Abstract:

Pres Bill Clinton's use of 'keep your powder dry' is discussed. It refers back to William Cromwell's advice to his troops. Implicit in this is the threat that the gun powder will be used to destroy the enemy, Israel's Benjamin Netanyahu's use of 'spoon fed' and even-handed' are also discussed.

Clinton, Bill, Column, Language and languages, Quotations, Netanyahu, Benjamin, Etymology, Cromwell, Oliver

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Frostbite

Article Abstract:

The best way to avoid getting frostbite is to be prepared for cold weather and realize that planning for emergencies is necessary. Frostbite is described, along with its treatment, and trench foot is also discussed.

Care and treatment, Prevention, Frostbite, Foot, Foot care

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