Great big empire

Article Abstract:

In just ten years Callaway Golf Co has become the most successful golf club maker in history, going from $5 million in sales in 1988 to $842.9 million in 1997. Its Big Bertha driver with its oversized head dominates the driver market and irons are becoming just as popular.

Management, Marketing, Golf equipment industry, Sporting goods industry, Callaway Golf Co., ELY

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The goldmine in your basement

Article Abstract:

Issues are presented concerning the value of unwanted golf clubs. The online auction service offered by Golfclubexchange.com, which was established in May 1997 and which deals only with golf equipment, is discussed.

Services, Equipment and supplies, Auction firms, Golf equipment, Golfclubexchange.com

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Sound effects

Article Abstract:

A golfer's perception of how well a ball was hit is influenced by the sound made. Manufacturers have used software and technology to come up with new clubs that produce "sound-enhancing" results.

Psychological aspects, Innovations

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