Run for the money
Article Abstract:
Track and field athletes are starting to resent how little they are paid, especially after the International Amateur Athletic Federation (IAAF) signed a four-year deal with European television worth $91 million. It is estimated the IAAF earns $150 million every four years.
Publication Name: Runner's World
Subject: Sports and fitness
ISSN: 0897-1706
Year: 1993
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The color of money: fashion spurs licensing profits
Article Abstract:
Sports teams may change their uniforms or logos in search of additional retail sales from their fans. For example, 11 National Basketball Assn teams are scheduled to wear new uniforms for certain games during the 1994-95 season, as are three National Hockey League teams.
Publication Name: Sport
Subject: Sports and fitness
ISSN: 0038-7797
Year: 1995
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