That's entertainment

Article Abstract:

The United States Tennis Association's marketing leader Arlen Kantarian plans to make the U.S. Open one of the top five sports and entertainment extravaganzas in the world. The goal is that the Open will be held in as high regard as the Oscars and the Super Bowl.

Marketing, Behavior, United States Open (Tennis), Kantarian, Arlen

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The throws of passion

Article Abstract:

The fine art of racquet tossing, as practiced by Goran Ivanisevic and other top players, is described. The ways in which racquet throwing may be beneficial to one's game is also explored.

Psychological aspects, Methods, Usage, Rackets (Sporting goods), Tennis rackets

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Down, but not out

Article Abstract:

Two of the lower-ranked members of the ATP offer their thoughts on competing in tournaments and the challenges faced by them in daily life.

Evaluation, Personal narratives, Membership, Media coverage, Ranking and selection (Statistics), Tournaments, Sports tournaments, American Tennis Association

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