A benefit-based segmentation of a nonresident summer travel market
Article Abstract:
The feasibility of segmenting a nonresident tourist market in terms of desired vacation benefits is evaluated. The six market segments determined through factor and cluster analysis were the naturalists, nondifferentiators, family/friend-oriented, excitement/escape, pure excitement seekers and escapists. The viability of market segmentation such a market segmentation is highlighted by the competitiveness and scarcity of resources prevailing in the industry. Market segmentation, thus, provides an opportunity to launch an effective marketing strategy concentrating on important market segments.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 1992
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Activity preferences and trip-planning behavior of the U.S. outbound pleasure travel market
Article Abstract:
A study of the activity preferences of US outbound pleasure travelers showed that predictability of weather and the availability of dining areas rank among the highest factors for deciding destinations. Vacationers planning city trips, outdoor vacations, theme park visits and cruise trips also tend to plan ahead when destinations are farther, such as Europe or the Caribbeans. The market-based statistics provided can help in destination marketing.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 1992
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Consumer behavior in the U.S. pleasure travel marketplace: an analysis of senior and nonsenior travelers
Article Abstract:
There are many differences in the travel-oriented preferences of senior and nonsenior travelers because senior citizens have needs totally different from their younger counterparts. The travel oriented choices of consumers belonging to these two groups should be used as the basis by tourism marketers in formulating their selling strategies. Different travel packages should be created for each group.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 1992
User Contributions:
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