A structural analysis of destination travel intentions as a function of Web site features

Article Abstract:

A structural equation modeling analysis is conducted to investigate the interrelated influences of Web site characteristics of navigation, content and accessibility, perceived Web site usefulness and the impact of consumer characteristics like previous visit, online travel planning experience and Internet use for vacation planning on intentions to travel to a destination. The model presents Web site usefulness as a predictor of intent to travel, thus assisting destination-marketing organizations in attracting more travelers to their destination through cost-effective marketing techniques.

United States, General services, Forecasts, trends, outlooks, Usage, Forecasts and trends, Market trend/market analysis, Company systems management, Information management, Travelers, Online travel services, Online travel service

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Cultural tourism product: Pacific Island migrant perspective in New Zealand

Article Abstract:

The article reveals differences between migrant and host communities toward the perceived attractiveness of the Auckland's proposed tourism development and indicates issues relating to management and product placement summarized in a model based on dimensions of cultural content and modes of management.

Government expenditures, Public affairs, Social aspects, Analysis, Economic policy, Minorities, Auckland, New Zealand (City)

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Structuring destination image: A qualitative approach

Article Abstract:

The data derived from conversations with varying groups of residents and visitors in New Zealand with reference to Auckland as a visitor destination. A number of issues including the role of visitor familiarity with a site, the modes of analysis used and the nature of the image construct is discussed.

Organizational history, Description and travel, Location, Travel research, Auckland, New Zealand (Region)

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