All hail King Arthur
Article Abstract:
In its drive to promote Britain as a tourist destination, the tourism organization VisitBritain is using unconventional mediums. The organization has tied up with Touchstone Pictures to co - promote with the movie King Arthur. A study shows that one fifth of all tourists visit Britain are inspired by something they have seen on television or in the movies.
Publication Name: Leisure Opportunities (Supplement to Leisure Management)
Subject: Travel industry
ISSN: 0952-8210
Year: 2004
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Leading the world to Britain
Article Abstract:
VisitBritain is aiming to launch a short breaks campaign in European countries, which would drive consumers to VisitBritain's contact centers across Europe for the information they need. A brochure is produced along with a booklet of special offers and great deals, complemented by a new look for the website.
Publication Name: Leisure Opportunities (Supplement to Leisure Management)
Subject: Travel industry
ISSN: 0952-8210
Year: 2003
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Discover Business Britain
Article Abstract:
Britain has a lot to offer both the business and leisure tourists. To give a further boost to business tourism, a major tourism event - Discovery, is being organized by VisitBritain, in Cardiff, from October 22-24, 2004.
Publication Name: Leisure Opportunities (Supplement to Leisure Management)
Subject: Travel industry
ISSN: 0952-8210
Year: 2004
User Contributions:
Comment about this article or add new information about this topic: