'Book in advance' is Disney park's theme

Article Abstract:

Walt Disney World Co. wants to encourage its visitors to buy park tickets in advance and it has produced a holiday planning video to inform tourists about the range of attractions which are available at Disney World. They will then realise that they cannot see everything in one or two days and really need a four or five day ticket. Disney offers trips to tour operators so they can familiarize themselves with the attractions and advise tourists about how long to stay. The United Kingdom is Disney World's main international market.

Marketing, Walt Disney World, Walt Disney World Co.

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Salou is aiming to rival Disneyland

Article Abstract:

The new Port Aventura theme park at Salou, near Barcelona, Spain, is due to open shortly. It hopes to attract 2.5 million visitors in its first year, reaching 3 million a year by the end of the 1990s. It is situated on a 115 ha site, and is the second-largest theme park in Europe. It believes that it will compete strongly with Disneyland Paris, as it benefits from better weather and does not need such large visitor numbers in order to make a profit.

Amusement Parks, Spain

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Magic touch takes Disney to profit

Article Abstract:

Euro Disney has reported a 13% increase in turnover for the six months to March 1996, representing its first trading profit. Hotel revenue has risen 17% and theme park entries are up 11%. The addition of the Space Mountain ride is thought to have boosted visitors, along with the opening of Port Aventura in Barcelona, Spain. The park, which is now called Disneyland Paris, has recently undergone significant management and advertising changes.

Finance, Euro Disneyland S.C.A.

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