Coupons & premiums: turning long shots into sure things

Article Abstract:

Using discounting, premiums and coupons as promotional strategies, can enhance profits. However consumers must not be conditioned to view restaurants by price factor alone. Value-for-dollar must be a prime consideration in their selections. Operators must monitor their promotions closely to ensure their economic effectiveness.

Analysis, Beliefs, opinions and attitudes, Premiums (Retail), Coupons (Retail), Discount coupons, Cohn, Lee, Smith, Donald

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Advertising: a runaway winner for building business

Article Abstract:

Restaurant advertising should reflect sound planning in order to spend dollars in creative, effective ways. Wise use of the media - from billboards to buses to television - offer endless possibilities for meaningful advertising strategy.

Advertising, Advertising campaigns, Melman, Rich

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How to capture group business

Article Abstract:

Special group room profits are predictable. Planning, close monitoring at all stages, ingenuity insure each group function's success. Imaginative thematic schemes, little extras makes event memorable and insures future bookings.

Methods, Caterers and catering, Catering, Dinners and dining, Dining, Restaurant management

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