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Travel industry

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A profitable partnership

Article Abstract:

Drink brands and nightclubs make good partnerships profitable for both. Similar marketing strategy was applied for the launch of 'Shark' a cocktail at the Rouge nightclub.

Author: Marks, Sylvia
Publisher: Dicestar Ltd. (UK)
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 2003
Marketing procedures, Alliances, partnerships, Distilled and blended liquors, Beer, Wine & Liquor, Whsle, Beer, Wine, and Distilled Alcoholic Beverage Wholesalers, Marketing, Alcoholic beverage industry, Company marketing practices, Nightclubs, Alliances and partnerships

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London calling

Article Abstract:

The United Kingdom's tourism minister James Purnell discusses the government's tourism development policy for London after the last year's bombings.

Publisher: Dicestar Ltd. (UK)
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 2005
Strategy & planning, International Affairs, Travel & Tourism Policy, Planning, Beliefs, opinions and attitudes, Description and travel, Cabinet officers, Cabinet officials, Tourism policy, Company business planning, City of London, England, Purnell, James

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