Fat is a fitness issue
Article Abstract:
It is possible that scientists will eventually develop a way of reducing body fat without needing to exercise. If this becomes a reality, then health club operators will have to find new ways of attracting customers, as reducing body fat is currently one of the main motivating factors for attending a health club. It is likely that operators will have to focus increasingly on innovation, quality of service and enjoyment, meeting customer requirements much more closely.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1995
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Maurice Kelly
Article Abstract:
The UK fitness industry must present a fun image to its clients, according to Maurice Kelly, managing director of Granada Entertainments. Granada's approach to its health clubs will change following its purchase of Fitness for Industry, with which it formerly had a merely contractural relationship. Granada had already been aware for some time before the purchase of the growing importance of health and fitness, and now plans to create a new brand identity in this area.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1997
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Linda Evans
Article Abstract:
Former actress Linda Evans is working hard to promote her chain of women-only health and fitness clubs. She hopes to reach as many women as possible, convincing them that they can change their lives. She plans to have 15 clubs in operation by the end of 1995, offering a wide range of attractions, including guidance on hair colouring, relationships and the menopause.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1995
User Contributions:
Comment about this article or add new information about this topic: