Segmenting markets by travel expenditure patterns: The case of international visitors to Australia

Article Abstract:

The issue of segmenting markets according to drivers of travel expenses is addressed with respect to the case of international visitors to Australia and modeled by means of log-linear regression, based on the characteristics of the trip, the reason for travel and influences to visit Australia. Results reveal that visitors from mature markets, mostly European, spend 20% to 30% less than those from less mature markets, mostly Asian, and visits to rural areas like the outback lead to more spending, while beach holidays lead to less spending.

Australia, Financial management, Finance, Company financing, Travel costs

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Experiencing cultural tourism: Visitors at the Maori Arts and Crafts Institute, New Zealand

Article Abstract:

The study is conducted to question visitors about the importance of Maori culture as a determinant of their visit to the institute in particular and more generally with reference to their wider activities in New Zealand. It is found that the visitors reported high levels of satisfaction, yet the cultural component of their experience was primarily reported in terms of the visit being informative and entertaining.

Analysis, Description and travel, New Zealand culture

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Gender, framing, and travelogues

Article Abstract:

The article analyzes gender differences in visiting media reporting of a tourism destination. Further managerial implications, suggestions for future research, and limitations are provided and discussed.

International Affairs, Travel Promotion (Govt), Evaluation, Comparative analysis, Travel industry, Women journalists, Sales promotions, Tourism promotion, Women in journalism, Travel in literature, Travel literature

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