Take stock with teens shopping behavior

Article Abstract:

The survey conducted by Jeff Klinefelter of Piper Jaffray & co. and other researchers on teenage students of United States and Canada, to find out the fashion spending by students, reveals the necessity of understanding cultural differences and young customer preferences, in building brand equity.

Canada, Practice, Surveys, Target marketing, Teenage consumers

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ItEs the new era of customer retention

Article Abstract:

Many businesses neglect the evident fact that customer is the king in business. Customers include employees who are the internal customers. Customer defection in large numbers should prompt the adoption of measures towards customer retention.

Business, Customer Relations, Management, Company business management

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Stickers: making the most of a hot market

Article Abstract:

Popularity of stickers among youth and tourists is discussed. Pirate stickers are believed to be most popular followed by beer stickers.

Paperboard Containers, Paperboard Container Manufacturing, Paperboard mills, Paperboard, Paperboard Containers and Boxes, Usage, Paper products industry, Stickers

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