The love triangle: Loyal relationships among providers, customers, and their friends

Article Abstract:

The factors associated with the formation of continuing, stable and intimate or loyal relationships between individuals and a provider of a cruise package are studied. Data from interviews with intentionally selected cruisers suggest that loyal relationships between customers and a cruise provider depend on the treatment customers receive from the provider, opportunities for the customers to help the provider, and the bond they have with other cruisers.

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A taste of luxury for less

Article Abstract:

The article discusses the different levels of luxury that are offered aboard the cruise liners of different operators.

Cover story

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