Good-buy goodies

Article Abstract:

Sweets, chocolates, ice creams are hugely important secondary spent items for the leisure sector. The downfall in the sales of these items is hence of concern, and companies are coming up with innovative ways to convince people to buy them.

Chocolate & Choc-Type Confections, Chocolate and Confectionery Manufacturing from Cacao Beans, Sugar and Confectionery Products, Ice cream and frozen desserts, Ice Cream and Frozen Dessert Manufacturing, Candy & other confectionery products, Ice Cream, Confectionery Manufacturing from Purchased Chocolate, Chocolate Confectionery Assortments, Chocolate candies, Marketing, Company marketing practices, Ice cream, ices, etc., Chocolate candy

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A profitable partnership

Article Abstract:

Drink brands and nightclubs make good partnerships profitable for both. Similar marketing strategy was applied for the launch of 'Shark' a cocktail at the Rouge nightclub.

Austria, Beverages, Alliances, partnerships, Licensing/Sales Agreements, Beverage industry, Interview, Cooperative agreement for product marketing, Marketing agreements, Marks, Sylvia, Shark AG

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