Name that airline

Article Abstract:

A new US budget airline was finally named JetBlue Airways after rejecting Home Airlines, Yes! Airlines, Zoom, Civilization Airways, and It. JetBlue's naming saga is told by its CEO and the two former Virgin Atlantic marketing execs who led the effort.

Case studies, Airlines, Corporations, Names, Company Profile, JetBlue Airways Corp., Business names

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Life in the fast lane

Article Abstract:

A journalist describes her experiences of a weekend she and her sister spent traveling around the Hamptons, New York, in a new Ferrari 360 Modena. The borrowed car was worth $148,000.

Vacations, New York, New York, Recreation, Automobile driving, Motor vehicle driving

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Highland fling

Article Abstract:

The experiences of a journalist on life in the Scotland countryside are detailed.

Scotland

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