Speaking spanglish

Article Abstract:

Vasquez-Ajmac, the founder of Washington area's first advertising and communications firm, Maya, devoted to tracking Hispanic spending, believes that companies trying to woo Hispanic consumers must understand their sensibilities. He hopes to help young Hispanics with his ads, portraying the community as a diverse and integral part of Washington.

United States, Marketing procedures, Management dynamics, Public affairs, Advertising, Targets & Markets, Hispanic Americans, Social aspects, Management, Marketing industry, Company business management, Target marketing

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A warrior in two worlds

Article Abstract:

Joseph Lekuton's life, who is a teacher at Langley school at McLean and who in June, when he doesn't teach lives as a Masai in his nature country Kenya is described. He lives in a cow-dung hut with his mother and three brothers.

Kenya, History, Warriors, Lekuton, Joseph

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Peak experience: Chris Warner has taught thousands of people to climb

Article Abstract:

Mountaineer Chris Warner states that building Earth Treks, the largest rock-climbing gym in the Mid-Atlantic, was the most significant experience in his life. He emphasizes that climbing is for everyone.

Interview, Mountaineers, Warner, Chris

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