Elderly power in the 21st century

Article Abstract:

The elderly in the US are receiving more favorable coverage in the media in the 1990s than they did in the past. They are also receiving a greater amount of attention from industry as well, with many companies developing specific products tailored to the needs of elderly Americans. Much of the change in orientation can be attributable to two essential facts: the growing number of older Americans and the bigger role they play in the consumer marketplace. In the early 21st century, the power of the elderly should increase as their numbers rise and their collective clout increases.

Analysis, Demographic aspects, Media coverage, Americans, Aged consumers, Elderly consumers, Purchasing power

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Effects of cognitive group interventions on depression and cognition among elderly women in long-term care

Article Abstract:

A study was conducted to evaluate the effects of cognitive-behavioral group therapy and focused visual imagery group therapy on cognitive loss and depression in elderly women residents of long-term care facilities. The results indicate that cognitive-behavioral group therapy and focused visual imagery group therapy is highly effective in preventing cognition loss. An education discussion group session was used for comparison with no significant results. The two types of group therapy had no effect in alleviating depression.

Care and treatment, Research, Evaluation, Depression in old age, Geriatric depression, Cognitive therapy, Cognition disorders in old age, Geriatric cognitive disorders, Group psychotherapy, Group counseling

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A group practice strategy for helping unemployed older women find employment

Article Abstract:

Results from an earlier exploratory study of unemployed older women were applied to the design of a group practice strategy for helping them find employment. The design made use of four sources of information which are verbal persuasion, emotional arousal, vicarious experiences and performance accomplishments. Guidelines are provided to facilitate activities in future group practice strategy sessions.

Psychological aspects, Employment, Aged women, Elderly women

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