Look alive!

Article Abstract:

John Graham's strategy to revitalize slumping businesses starts with making customers feel wanted and well informed. Companies should portray themselves as problem solvers. They should revamp old ways of thinking, explore multiple market niches and build a list of desired customers.

Methods, Management, Column, Marketing, Customer relations

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It's a man's world ... or is it?

Article Abstract:

Many women are now entering fields once thought of as a man's domain. Theresa's Tank Works Inc is an environmental cleanup service. Loescher Auto and Marine Inc is an automotive interior design company owned by a women. Other businesses are profiled.

Nonresidential construction, not elsewhere classified, Detective & armored car services, Special trade contractors, not elsewhere classified, Personal narratives, History, Theresa's Tank Works Inc., Loescher Auto and Marine Inc., CYMA Corp., K.L. Friese and Associates Ltd.

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False starts

Article Abstract:

The main reasons businesswomen fail include undercapitalization, insufficient advertising and marketing, not enough planning, underpricing, too few business skills, overly rapid growth, stiff competition, employee problems and more.

Finance, Businesswomen

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