The once and future king

Article Abstract:

Brand-name products are rising in popularity with American consumers as quality and value become more important than low price. In a 1997 survey, 63% of respondents said brands have a strong influence on their decisions to buy. Some firms have turned over production to third-party manufacturers so all company resources can be focused on building the brand.

Marketing, Brand name products, Brand names

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Just what the doctors ordered: the health-care industry finds that desktop mapping cures a number of marketing ills

Article Abstract:

Healthcare industry firms are turning to mapping software to improve delivery of services. Tactician Corporation offers a package that allows a firm to create sales territories, perform site analysis, gather data on a prospective client's markets, and select target areas for promotional campaigns.

Software, Marketing management software

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