Bad call: tips for sounding good on the telephone, even when you're not there to answer it
Article Abstract:
It is important to leave a professional message on the office voicemail system to ensure that good business continues. The company name should be mentioned on everyone's voice mail message so that potential clients are assured that they have the correct location. Employees who come in to work on the weekends should answer the telephone in a professional manner even if the office is closed. Home workers that give their residential telephone number to potential clients should always answer the telephone in a professional manner.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
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Swimming the channel: accommodating the specific needs of dealers, resellers, and other channel partners isn't just a good idea - it's good business
Article Abstract:
Both manufacturers and distributors benefit from a true partnership channel marketing strategy that would eliminate the 'one-size fits-all' marketing programs that are typically implemented and that, more often than not, fail. Key information should first be gathered and understood before a marketing program is designed that will help raise product awareness among customers. The program should give all channel partners involved the greatest support.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
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Where good plans go wrong; marketing plans gather dust not from lack of inspiration, but lack of follow-up
Article Abstract:
Marketing plans must be managed to be successful. The daily routine and problems will not deter the implementation of a marketing plan if ownership, milestones, measurement and alignment are added. Ownership requires accountability on the part of the staff. Milestones require dates and schedules while measurement results from completion. Alignment forms a congruence among strategies, specific programs and techniques.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
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