Meetings that matter: use audience research to plan an annual meeting that meets its goals

Article Abstract:

Research must be done to ensure an internal company meeting meets its objectives. The audience is already known and the purpose of the meeting can be varied and complex. It is important for meeting planners, whether internal staff or an outside company, to understand the audience's expectations and attitudes. A well-received and correctly perceived message will result.

Meeting Dynamics, Methods, Planning, Meetings, Meeting planners

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The drive/buy equation: after a century of selling billboards like a mass medium, outdoor advertisers are using geodemographic data for target marketing

Article Abstract:

Billboard advertising firms are becoming more sophisticated in targeting their customers, as more of these small firms get bought up by larger companies bent on pleasing their shareholders by boosting profits. People are spending more time on the road, in general, so profits of billboard firms have risen, typically growing 7% per year since 1993.

Advertising agencies, Management, Billboards

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