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Advertising, marketing and public relations

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Disagreement over logo for Republican National Campaign

Article Abstract:

Several Philadelphia, PA-based communications companies bid for the creation of a logo for the Republican and National Convention for 2000. Ardmore, PA-based Backe Group was primed for the job after winning the bid selection, making the logo and preparing materials that had the proposed seal. However, its effort was dropped in favor of Rev Group of Malvern, PA. Backe did not want to sign a release that would allow the Philadelphia 2000 group to control use of the logo.

Publisher: Advertising/Communications Times, Inc.
Publication Name: Advertising/Communications Times
Subject: Advertising, marketing and public relations
ISSN: 0193-4457
Year: 1999
New orders received, Backe Group

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Newspaper rental ads re: children not wanted brings $160,000 fine

Article Abstract:

The Journal Register Co lost a case involving newspaper advertising for rental housing that discriminated against tenants with children. The Fair Housing Council of Suburban Philadelphia filed the $160,000 lawsuit vs the publisher, which owns newspapers that are distributed throughout Delaware Valley. The publications include The Main Line Times, The Delaware County Times, The West Chester Daily Local News and a newspaper chain under Intercounty Newspaper Group.

Publisher: Advertising/Communications Times, Inc.
Publication Name: Advertising/Communications Times
Subject: Advertising, marketing and public relations
ISSN: 0193-4457
Year: 1999
Legal issues & crime, Newspaper Advertising

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Promotional company expands to Philadelphia

Article Abstract:

Zakback Inc, a leading promotional product marketing company based in Malvern, PA, has expanded its sales and marketing efforts to the businesses based in the Philadelphia, PA, area. The company offers products that help market a company's name, message or other information. It is considered an expert in managing trade shows, and creating sales incentives and corporate gifts.

Publisher: Advertising/Communications Times, Inc.
Publication Name: Advertising/Communications Times
Subject: Advertising, marketing and public relations
ISSN: 0193-4457
Year: 2000
Strategy & planning, Zakback Inc.

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Subjects list: United States, Advertising services
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