Super egos: today's college students display an unusually high level of self-confidence - and that could mean trouble after graduation
Article Abstract:
Incoming college freshman believed themselves to be more academically skilled in 1996 than in 1971 despite real academic shortcomings during their first year in college, according to a 1996 UCLA Higher Education Research Institute. The survey suggests that the increased and unrealistic self-confidence was created by grade inflation. This trend is likely to end up with disappointed graduates who discover that employers are more demanding than academic institutions.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
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Fly away home: we could use more data about 'snowbirds' - Americans who trek south for the winter months
Article Abstract:
The number of seasonal travelers who live in one state and travel to another for a period of several months is increasing, according to surveys. The aging baby boomer population is one factor, although many of them have delayed childbearing or include two full-time wage earners, making it more difficult to travel. The 55-to 64-year old age group is expected to increase 74% as the baby boomers age, according to the Census Bureau.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
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The new homemakers: fewer in number and tighter of fist, the baby bust moves into the household-formation years
Article Abstract:
The youngest households, which are populated by individuals under 25 years of age, will increase by 2% between 1998 and 2001. These households spend less because they are poorer but they pay 42% of all rents and 45% of all child care costs. If they have no increase in household spending between 1998 and 2001, there could be a decrease in consumer spending of a mere $12.3 billion.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
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