Your friendly neighborhood Web site
Article Abstract:
Community World Wide Web sites have been introduced by several online services. America Online has Digital Cities which offers local information and classified advertising that will cover a total of 88 cities when completed. Microsoft has Sidewalk which offers lifestyle information on what will cover a total of 15 cities when completed. Goldman Sachs offers CitySearch which features lifestyle, education and government information on localities.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
Continental drift
Article Abstract:
Companies that expect their US-based Web sites to be an effective marketing tool in Europe may be missing an opportunity to reach that growing European market. Anecdotal evidence suggests that sites that are US-oriented may have more difficulty in attracting consumers from the UK, Germany, and France. Firms should consider alternative sites for those markets, and may need to hire a local marketing company to reach their full market potential.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
What works on the Web?
Article Abstract:
The key factor in developing successful, active Web sites is consumer awareness. This can be achieved through media announcements, search engine registrations, links with other Internet sites and site address placement on all client materials. Providing interactive services such as updated information and ordering will foster client loyalty and repeat visits.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Games without frontiers: online contests drive visitors to their sponsors' Web sites - but do they keep them there?
- Abstracts: Three Dailies launch joint web site. AB Internet adds on-line marketing. Local Internet development firm offers start-to-finish e-commerce Web site packages
- Abstracts: Today's Graphics intros new presses. Long-established printers merge their businesses. Business community welcomes new hotel
- Abstracts: Allen Murphy named president of Philadelphia Advertising Club. Changing P.R. firms costs SEPTA millions
- Abstracts: What now, Webmaster; creating and managing a winning Web marketing team. Our Town.com: local marketing through community-based Web sites is beginning to make a lot of sense