Fruit of the boom

Article Abstract:

Modern circumstances have increased the importance of youth-oriented marketing, but baby boomer children require different strategies than those that were used when their parents were young. Pervasive technology provides marketers with a wider range of contact, and boomer children are more likely to influence family decisions than the children of previous generations.

Market Targeting & Approach, Methods, Target marketing, Market strategy, Post-baby boom generation, Generation X, Children as consumers, Child consumers

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Buy the book

Article Abstract:

Time Distribution Services has developed Cover Story, a system to maximize magazine sales for retailers and provide consumer information for promotions. Cover Story uses point-of-sale data to customize retailers' magazine selections to suit their individual clientele, eliminating duplicate titles and identifying possible cross-merchandising opportunities.

Periodicals, Periodical Publishers, Retail Stores, Retail industry, Retail trade, Periodical publishing, Time Distribution Services Inc.

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