Fruit of the boom
Article Abstract:
Modern circumstances have increased the importance of youth-oriented marketing, but baby boomer children require different strategies than those that were used when their parents were young. Pervasive technology provides marketers with a wider range of contact, and boomer children are more likely to influence family decisions than the children of previous generations.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1998
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Buy the book
Article Abstract:
Time Distribution Services has developed Cover Story, a system to maximize magazine sales for retailers and provide consumer information for promotions. Cover Story uses point-of-sale data to customize retailers' magazine selections to suit their individual clientele, eliminating duplicate titles and identifying possible cross-merchandising opportunities.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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