Creating (and selling) better political ads
Article Abstract:
Newspapers were the primary advertising tool for political candidates until television and direct mail replaced them in the 1960s and 1970s because of the number of people that could be reached more effectively. Use of newspapers continued to decline, until the 1994 elections, when political advertising in newspapers rose since publishers offered reduced rates and design assistance to political candidates. The design of an ad is crucial to its visibility and effectiveness.
Publication Name: Design
Subject: Architecture and design industries
ISSN: 1520-4243
Year: 1995
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From consenting adults ... to little macs: newspapers reorganize their ad-design functions
Article Abstract:
Newspaper publishing companies are adopting a new approach to reorganizing their advertising and sales departments. The approach involves the integration of advertising designers and sales personnel into several teams. In each team, designers and sales personnel are encouraged to communicate with each other regarding all facets of the advertisement development process. The approach has helped increase advertiser satisfaction and enhance production efficiency.
Publication Name: Design
Subject: Architecture and design industries
ISSN: 1520-4243
Year: 1995
User Contributions:
Comment about this article or add new information about this topic: