Structure and process: looking to the internet in 21C

Article Abstract:

Issues are presented concerning the technological, management and business strategies which are required for the successful use of the Internet by business enterprises. The management of electronic commerce is discussed.

Author: Dooley, Jane
Business Methods, Usage, Internet, Online services, Internet services, Electronic commerce, E-commerce, Business enterprises, Business planning

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Technology talks: despite the dot.com decline, online marketing is on the rise

Article Abstract:

Online marketing is becoming firmly established as companies begin to recognize its potential benefits. The most important aspect of online marketing is to ensure that it makes life more convenient for internet users.

Author: McIntyre, Paul
Prepackaged software, Advertising Management, Internet software, Advertising, Marketing management, Internet/Web advertising, Internet advertising

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Subjects list: Management
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