Unfamiliar territory
Article Abstract:
Russell Christophers, vehicle line director at Ford, discusses how he conceived the idea of Territory, an award-winning car from the company. Before coming up with the proposal, Christophers did considerable market research to identify the needs of customers. Based on these needs, the car "Territory" was developed.
Publication Name: In the Black
Subject: Banking, finance and accounting industries
ISSN: 1832-0899
Year: 2006
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The water-method man
Article Abstract:
A profile of Les McLean, who transformed the notion of a recycled water division into a winner for Western Water Co., is presented.
Publication Name: In the Black
Subject: Banking, finance and accounting industries
ISSN: 1832-0899
Year: 2006
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The hard sell
Article Abstract:
Opinions of Tatyana Klauzner of Citigroup Inc. on marketing funds management in Asia are examined.
Publication Name: In the Black
Subject: Banking, finance and accounting industries
ISSN: 1832-0899
Year: 2005
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