Abstracts » Business, general

A guide to marketing effectiveness

Article Abstract:

There is no consensus among the companies on the management of marketing effectiveness. But, in the long run there developed an approach, where, in the first place, problem identification to classify and catalogue marketing expenditure, has to be considered. Next comes defining solutions for the problem and then executing it to get the results. A methodology for identifying, defining and executing the same, is discussed.

Measurement

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Marketing that works: customer experiences in the bag

Article Abstract:

The methods of managing issues pertaining to baggage handling errors of commercial airlines are described. The steps to be taken by airlines to retain high-value customers through proper management of their frequent flyer programs are discussed.

Marketing procedures, Management dynamics, Services information, Air Transportation, Scheduled, And Air Courier Services, Management, Services, Marketing, Column, Airlines, Client development, Customer loyalty, Company marketing practices, Company business management

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Risky business

Article Abstract:

The importance of risk assessment for better decision making for marketers in order to establish the marketing investments value is examined.

Venture Analysis, Usage, Risk assessment

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