The journey to marketing effectiveness
Article Abstract:
Companies have started to pay more attention on understanding and improving their marketing effectiveness. It is found that excessive reliance on a company's traditional ways to execute marketing could affect the progress of the company.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
Marketing, Venture Analysis, Methods, Evaluation, Business enterprises
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Comment about this article or add new information about this topic:
Good, better, or best?
Article Abstract:
The process of setting and achieving marketing goals in business organizations is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
United States, Analysis, Associations, institutions, etc., Organizations
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Marketing, Marketing management, Company marketing practices
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