The mainstreaming of affluence

Article Abstract:

Customer always looks for the best of the quality for the best of the price. Factors like technological innovations, unlimited access to the information, contributed for the customers to have certain expectations out of the products and services that they receive. Market segmentation on the part of the entrepreneurs has become an important issue to be discussed.

Author: Smith, J. Walker
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
Consumer preferences, Market segmentation

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"Adverstories."

Article Abstract:

The importance of creating advertising that connects to people in the form of storytelling and the need for reworking advertising to tune in with the changing media trends are discussed.

Author: Smith, J. Walker
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Forecasts, trends, outlooks, Advertising, Advertising and Related Services, Consumer Advertising, Forecasts and trends, Market trend/market analysis, Advertising media

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Selling doing good

Article Abstract:

Corporate social responsibility is to be taken into consideration when selling a product. The importance of connecting social responsibility to product marketing is discussed.

Author: Smith, J. Walker
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2008
Public affairs, Marketing Management, Administration of Marketing, Social aspects, Evaluation, Column, Selling, Corporate social responsibility, Product image

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nazrie josrin
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Sep 5, 2010 @ 11:23 pm
This book is very good for student master of business marketing to refer that about corporate social resposibility and marketing management in details.

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Subjects list: United States, Management, Company business management
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