Agency tries new approach to ad game; Amsterdam's Strawberry Frog thinks big, stays small

Article Abstract:

Ad shop StrawberryFrog has an on site staff of 15, with 50 contractors on call world wide. Recent campaigns include Pharmacia & Upjohn Inc., Tectonics, and elle.com, a $10 mil account.

Netherlands, Agency Self Promotion, Statistical Data Included, Strawberry Frog N.V.

---

WPP leads way in global ties to clients

Article Abstract:

WPP Group has appointed Martin Goldfarb as "coordinator" of the Ford Motor account, consolidating the usually independent efforts of Ogilvy & Mather, J. Walter Thompson and Young & Rubicam. WPP chief Martin Sorrell feels large ad holding companies have important corporate muscle with clients and opportunities to broker global deals. WPP considers itself the parent company of partners ready to expand worldwide portfolios.

United States, Executive changes & profiles, Motor Vehicles & Parts, Transportation Equipment Manufacturing, Motor Vehicles and Equipment, Agency Personnel, Officials and employees, Advertising, Appointments, resignations and dismissals, Automobile industry, Ford Motor Co., Sorrell, Marting (British advertising executive), WPP Group PLC, F, Goldfarb, Martin

---

U.K. ad titan St. Luke's is still different

Article Abstract:

Andy Law, chairman and co-founder of London, England-based St. Luke's ad agency, plans a global-reaching operation that will herald cultural diversity and challenge capitalism. The agency, which is 100% employee-owned, is devoted to an ideal model where team effort , creativity and co-management are stressed. Some employees believe that Law is more interested in his own image than the smooth operation of an innovative business model.

St. Luke's Communications Ltd., Law, Andy

Similar abstracts:

• Abstracts: Applied Materials earnings beat estimates, but Asia hurts orders. Applied Materials profit tops estimates
• Abstracts: Buying into the new economy: CEO uses acquisitions to turn Nortel into a huge player in technology for the Web
• Abstracts: Microsoft teams up with SoBe, Taco Bell, Vans to promote Xbox video-game system. The real video-game wars; it's Sega vs. Sony vs. Nintendo vs. PC makers vs..
• Abstracts: Compaq says sales of new Prosignia PC have climbed to over $1 million a day. Gateway to sell training gear for PC music, finance and photos
• Abstracts: The row ahead: Microsoft judge faces demands of market and of monopoly law; first blow is from investors, as stock sinks; but firm has plans amid appeals; citing 'an oppressive thumb.'(Microsoft on Trial: The Antitrust Ruling)(Company Business and Marketing)

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.