Arm-wrestling begins

Article Abstract:

The boom in the TV advertising in Australia is due to the decision of marketers to invest in their brands again as TV is regarded as the leading medium for brand advertising. The current year's ad growth reveals that TV network is one of the main beneficiaries that posted a double-digit revenue, which increased every month and is predicted to grow in the calendar year 2004 though the number of people watching free-to-air TV has dropped by about 5% in the current year.

Growth, Company growth

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Goodbye straight advertising

Article Abstract:

Product placement is one of the hottest trends in marketing, as companies seek to integrate their products and services into TV programs, to overcome consumer disenchantment and conventional advertising. Consumers are wary about product-placement deals, but marketers figure that they are more skeptical about straight advertising.

Marketing Management, Advertising Management-TV, Administration of Marketing, Methods, Product placement

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A dry season

Article Abstract:

The current creative standards of Australian advertising agencies are discussed. Television commercials are evaluated for their overall appeal and ability to gain customer's attention.

Product standards, safety, & recalls, Advertising, Standards, Column, Marketing industry

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