As electronic mail loosens inhibitions, impetuous senders feel anything goes

Article Abstract:

Electronic mail (E-mail) systems are changing the way fellow workers are communicating with one another in the workplace. E-mail is loosening inhibitions that employees would normally have and is having both positive and negative effects. One executive sent his love a message reviewing their amorous activities and inadvertently sent the message to 300 fellow employees. The advantage of E-mail is that it avoids missed telephone calls and crosses time zones. Many employees are having fun with E-mail and trade recipes, jokes and other entertaining messages. E-mail certainly has changed office politics and organizational behavior and its usage will yield both good and bad results in the future.

Usage, Innovations, Electronic mail systems, Email, Telecommunications, Organizational behavior, Office automation, Office politics, E-Mail, Trends, Communications Technology

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Direct Mail as a Marketing Guide

Article Abstract:

Direct Mail is an effective tool in measuring advertising and sales promotion. Before venturing into direct marketing, the market should be analyzed. The promotional and order margin costs must be determined and a break-even point assigned. Testing the market is emphasized and the criteria for testing listed. These include having a control, avoiding predictions, setting priorities for testing, and confirming successful tests. The copy, packaging, timing, and the offer can affect the response.

Marketing, Tests, Distribution channels, Market Analysis, Testing, Criteria, Direct Market Channel, Test Markets

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How You Can Create a Successful Mail Order Catalog

Article Abstract:

Guidelines for creating a successful mail order catalog involve developing a distinguishing image. Questions are listed to help determine the benefits customers will derive and the class of customers that will be targeted. Price, style, and quality of products selected for a catalog should fit the projected image. Key positions in a catalog are identified. The design is as important as the products featured. Ways to increase profitability are outlined.

Standards, Mail-order industry, Mail order business

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